Tourism is the international travel and tourism industry, including the direct business of arranging holidays or vacation trips and the indirect businesses of supporting and supplying related services. Tourism contributes to the economy of many countries through employment, income, and taxes paid by tourists. The global tourism industry reached $2.2 trillion in 2017, with more than 71 million international arrivals. The sector is growing faster than any other sector of the world economy, according to World Travel & Tourism Council (WTTC). In Sabah, tourism has always been a major contributor to the state’s economy. Over the years, it has become one of the key pillars of Sabah’s economic development. In 2016-2017 alone, Sabah recorded RM1,137 million in tourist receipts from domestic and international visitors. This marked a growth of 12% compared to 2015-2016
Trends in Sabah Tourism Industry
The Sabah Tourism Board (STB) is pleased to announce that the number of tourists visiting Sabah has steadily increased over the past few years. According to STB statistics, Sabah welcomed 1,623,000 tourists in 2018, an increase of 10.5 percent from the previous year. The total tourist arrivals for 2017 amounted to 1,514,000. Sabah Tourism industry is booming because of its unique geographical location and its rich culture and heritage. The various natural attractions in Sabah, such as Mount Kinabalu, Likas Waterfall, and the White Sands Sand Dune, draw tourists yearly. Other attractions in Sabah include its numerous beach resorts, diving sites, and wildlife sanctuaries. In addition, STB offers popular tour packages, including the Kinabalu National Park Tour and the Wildlife Adventure Tour. For more information on traveling to Sabah and other hot tips for enjoying your vacation in this beautiful state, please visit our website at sabahtourismboard.com or follow us on social media for the latest updates!
Future of Sabah’s Tourism Industry
As Sabah enters its golden era as a tourism destination, the latest news from the Sabah Tourism Board will excite visitors and guesthouse operators alike. In an interview with FMT, Acting Director-General Datuk Amar Abu Bakar said that Sabah has targeted to attract three million tourists by 2020. “This is definitely achievable, and we are working hard to achieve it,” he said. “We want to be known as the best tourism destination in Southeast Asia.” The Acting Director-General was optimistic about Sabah’s potential in the global tourism market, citing Malaysia’s success in tapping into the Chinese market as an inspiration. “Malaysia has been able to get a lot of business from China because they understand their culture and language,” he said. “Sabah also has a good relationship with China.”